About
NTUB proudly presents an exclusive international marketing and culture summer camp. Key program feature:
- Classes held at NTUB’s Taipei campus, located in the heart of the city
- Company visits to learn how marketing is practiced in leading Taiwanese firms
- Cultural excursions featuring key Taipei attractions and renowned cuisine
- Peer support from NTUB‘s student “Cultural Ambassador” team
For more information about NTUB, we invite you to visit our main site and the Office of International Affairs (OIA).
Course Description
This one-of-a-kind marketing camp in Taiwan explores the marketing strategies and methods Taiwanese firms have used to take leading industry roles. Taiwanese firms, despite having low brand recognition amongst global consumers, have become leaders and key players in many industries and global value chains. This course focuses on four industries:
- Information technology (IT)
- Sporting goods
- Retail
- Medical / Healthcare
The camp structure follows the following general format:
- Morning sessions are industry-focused lecture sessions with group-based discussions.
- Afternoon sessions are a mix of cultural experiences and company visits.
- Optional evening sessions hosted by NTUB’s student ambassador team.
Assessments are made through a group final project presentation.
Please refer to the schedule for up-to-date details.
Participants completing this course will receive a certificate of completion from NTUB. Total course contact time is 48 hours.
*Credit transfer is subject to your home university’s discretion; kindly check their transfer policy beforehand.
Cultural Experiences
Experience local culture and sample the famous and diverse cuisine. Included in the course are a series of cultural activities to help you experience the uniqueness of Taiwan, one of the most unique and underappreciated study destinations in the Asia-Pacific.
Important Dates
Application period
Course
ORIENTATION
Accommodation
Course fee does not include accommodation. However, Taipei has many options fitting different budgets. Please book ahead of time to ensure you get optimal, pricing and room selection. We can suggest options upon request.
*Special accommodation discount: NTUB has negotiated special rates at select accommodation partners. Stay tuned for more information.
Fees
Partner School discount
STANDARD
Payment
Payment options and the online payment system will open in early March, 2026. All registered participants will receive a notification email at this time.
Payments can be made using credit card, international wire transfer, or domestic wire transfer. Depending on the method of payment, the fee will be charged in either US dollars or New Taiwan (NT) dollars. Please refer to the following table to determine which currency will be used .
Credit card payment
To make a credit card payment, please go to our online payment system.
Enter your Email as your account name and passport number as your password.
International wire transfer
Please send your fee in US$ to the following account:
Bank Name： BANK OF TAIWAN, CHENG CHUNG BRANCH
Swift Code：BKTWTWTP045
Account Number: 045036070011
Account Name: NATIONAL TAIPEI UNIVERSITY OF BUSINESS
After sending your wire transfer, please email us a copy of your transfer receipt to let us know the funds are on the way.
Important information regarding international wire transfers (USD):
Sending, intermediary, and receiving banks usually charge transaction/handling fees for this service. Paying these fees is the student’s responsibility. Please cover the cost of these transaction fees in your payment to ensure NTUB receives the correct amount.
Note: NTUB’s receiving bank (Bank of Taiwan) will charge a fee of US$6.50, subtracted from the money received. Please add this fee to your total payment.
Domestic transfer information
Please send your fee (NT$) to the following account:
銀行：臺灣銀行(銀行代號:004) 城中分行 (分行代號:0451)
戶名：國立臺北商業大學 401專戶
帳號：045036070011
After sending your transfer, please send an email to let us know the funds are on the way and include the last 5 numbers of your local bank account number to help us identify your payment.
Refund policy
If you cancel your registration in the course, you may qualify for a partial refund according to the following regulations:
Course fee:
100% refund if NTUB cancels the course.
90% refund if the student cancels before June 22.
70% refund if student cancels between June 23-29.
30% refund if the student cancels after the course starts, from July 6, until July 10.
NO refunds for canceling after July 13.
Eligibility & Prerequisites
This program is available to all current students currently enrolled in university undergraduate, graduate, post graduate programs.
Language requirement
The course is taught in English; therefore, students should have at least an intermediate level of English (i.e., B2 or equivalent). Students who are not from an English speaking country and not enrolled in an English-taught program should provide a copy of a recognized international language proficiency test, such as IELTS, TOEFL iBT, TOEIC, ….
Students without a valid language proficiency document who are still interested in joining this program, should contact us on oia@ntub.edu.tw. You may be required to submit a brief video statement of interest or join a short online interview to determine language ability.
Application Process
1. Complete the online application form
Fill in your personal information and upload the required documents via the online application form.
Before applying, please have digital copies of the following documents prepared (PDF or JPEG):
- A color copy of your valid passport information page including picture.
- A copy of your most recent school transcript (to verify student status and university affiliation).
- A recent head-shot photo.
- Students from countries that do not have English as an official language or taking programs that are not English taught should include a copy of a valid English proficiency test (e.g., IELTS, TOEFL, TOEIC).
2. Application review and confirmation
After submitting the application form, applicants will receive a confirmation email within 10 working days.
3. Program fee payment (opens in March)
Payment of the program fee will open in March.
All confirmed applicants will receive a notification email with detailed payment instructions at that time.
4. Enrollment confirmation
NTUB will notify applicants once the payment is received, confirm their enrollment in the program, and issue the official acceptance letter.
5. Prepare for your visit this summer!
Register NOW
FAQS
Visa information
Passport holders of many countries have visa-exempt entry status upon arrival in Taiwan, often up to 90 days. Citizens of other countries may have shorter duration visa-exempt status or may require applying for a visa before arrival.
For applicants who require a visa, the letter of acceptance for this course will be needed when applying at your nearest Taiwan (ROC) representative office. Please plan ahead, as you may need to apply for a visa a month or more before your arrival.
Please be sure you understand the rules and regulations regarding visas before you leave your country. For further details or updated information on visa regulations, please contact the nearest ROC embassy, consulate or representative agency, or visit: https://www.boca.gov.tw/cp-149-4486-7785a-2.html
Meals
Meals and snacks are provided for off-campus company visits and cultural excursions, the orientation session, and the farewell dinner celebration at the end of the course.
All other meals, including breakfasts and lunches, are the responsibility of the student. There are many restaurants and food stalls near NTUB campus and the hotel, providing a wide variety of dining options.
Dining out or enjoying take-out is part of the local lifestyle. It’s not only affordable but also a delightful way to experience the vast array of food stands, night markets, and restaurants close by. It’s a great chance to savor the flavors and dive into Taipei’s vibrant food scene!
Course calendar
The table below is the tentative course schedule. Please note this schedule is subject to change. The finalized version will be sent out to all students in by early June
Location
The course will be held at NTUB’s main campus in the heart of Taipei. The campus is only a 3-minute walk from Shandao MRT station, which is just one stop away from Taipei Main Station, the main stop for Taiwan Railway, Taipei MRT, Taoyuan Airport MRT, and Taiwan High Speed Railway in Taipei. Numerous city bus lines stop nearby campus and there are two shared bike (YouBike) stations adjacent to the campus.
Address: No.321, Sec. 1, Jinan Rd., Zhongzheng District, Taipei City
Places to Travel in Taiwan
