About
This summer, immerse yourself in a unique learning experience at National Taipei University of Business (NTUB) in the vibrant heart of Taipei City! NTUB proudly presents an exclusive international marketing course, “Semiconductors to Sneakers: Marketing Strategies from Taiwan’s Industry Leaders.”
Travel, experience Taiwan’s culture, earn course credits, and gain insights into the marketing strategies that have propelled Taiwanese companies to the forefront of their industries—from semiconductors to sneakers.
NTUB is Taiwan’s sole business-exclusive university, boasting a history of over a century (established in 1917). Encompassing 10 departments and 3 graduate institutes divided into four divisions—the School of International Marketing, the School of Management, the School of Accounting and Finance, and the School of Innovative Design and Management—NTUB offers a comprehensive range of academic programs. These include associate, undergraduate, graduate, and PhD degrees, catering to students from across Taiwan and the globe.
For more detailed information about NTUB, we invite you to visit our main site and the Office of International Affairs (OIA).
Key Course Features
Company Visits
Get an insider’s perspective with exclusive visits to Taiwan companies. Witness firsthand the marketing practices that have made them industry leaders.
Earn Credits Abroad
Expand your academic horizons, gain a valuable global perspective on marketing practices, and earn course credits at the same time.*
Cultural Immersion
Experience Taipei’s rich cultural heritage and indulge in its renowned food scene. Immerse yourself in a vibrant city that seamlessly blends tradition with modernity.
*Upon course completion, you’ll receive certificate of completion for this 3-credit course (equivalent to 6 ECTS). Credit transfer is subject to your home university’s discretion; kindly check their transfer policy beforehand.
Course Description
This intensive two-week course is the first of its kind. You will study the marketing strategies and methods Taiwanese firms have used to take leading industry roles. Taiwanese firms, despite having low brand recognition amongst global consumers, have become leaders and key players in their respective industries and global value chains. This year, the course focuses on four industries:
- information technology (IT)
- sporting goods
- health products
- retail
Classes are structured around group discussions, immersive assignments, and thought-provoking case studies and lectures that bring theoretical marketing concepts to life. A key feature of this course is a series of company visits, providing you with firsthand experiences of the challenges and opportunities presented in real-world international marketing scenarios that transcend those found in conventional textbooks.
Uncover the intricacies influencing international marketing for Taiwanese firms. Analyze and explore how factors from global and domestic economic conditions to social and cultural characteristics, to the complex interplay of domestic and geo-political and legal environments have influenced Taiwanese firms’ pathways to success.
This course will expand your global perspective, sharpen your skills in identifying and evaluating international consumer and industrial marketing opportunities, empowering you to create robust strategies in the global marketplace.
Seize this unique opportunity to shape your future in the world of international marketing. Spaces are limited, so apply as soon as possible. We warmly invite you to join us at NTUB to explore the interplay of marketing theory and practice from a uniquely Taiwanese perspective.
Spaces are limited, so apply as soon as possible!
Cultural Experiences
You cannot visit Taiwan without experiencing the local culture and sampling the famous and diverse cuisine. Included in the course are a series of cultural activities to help you experience the uniqueness of Taiwan, one of the most unique and underappreciated study destinations in the Asia-Pacific.
Important Dates
Application period
Course
Orientation
Accommodation
Experience hassle-free living as part of your course package! Enjoy the convenience of single occupancy rooms in our hand-picked 3-star hotels, located near NTUB. We prioritize your comfort, quality, and safety. Dive into your studies and explore the city with peace of mind, knowing your stay is taken care of.
Fees
The course fees are shown in the following table and include accommodation from June 30 through July 13.
* US$1 ≅ NT$31. The fees above are fixed and will not very with potential variations in exchange rates.
**The payment currency (NT$ or US$) is determined by your payment method. See payment section for more information.
Payment
Payments can be made using credit card, international wire transfer, or domestic wire transfer. Depending on the method of payment, the fee will be charged in either US dollars or New Taiwan (NT) dollars. Please refer to the following table to determine which currency will be used .
Credit card payment
To make a credit card payment, please go to our online payment system.
Enter your Email and as your account name and passport number as your password.
International wire transfer
Please send your fee in US$ to the following account:
Bank Name： BANK OF TAIWAN, CHENG CHUNG BRANCH
Swift Code：BKTWTWTP045
Account Number: 045036070011
Account Name: NATIONAL TAIPEI UNIVERSITY OF BUSINESS
After sending your wire transfer, please email us a copy of your transfer receipt to let us know the funds are on the way.
Important information regarding international wire transfers (USD):
Sending, intermediary, and receiving banks usually charge transaction/handling fees for this service. Paying these fees is the student’s responsibility. Please cover the cost of these transaction fees in your payment to ensure NTUB receives the correct amount.
Note: NTUB’s receiving bank (Bank of Taiwan) will charge a fee of US$6.50, subtracted from the money received. Please add this fee to your total payment.
Domestic transfer information
Please send your fee (NT$) to the following account:
銀行：臺灣銀行(銀行代號:004) 城中分行 (分行代號:0451)
戶名：國立臺北商業大學 401專戶
帳號：045036070011
After sending your transfer, please email to let us know the funds are on the way and include the last 5 numbers of your local bank account number to help us identify your payment.
Refund policy
If you cancel your registration in the course, you may qualify for a partial refund according to the following regulations:
Application fee:
non-refundable in whole or in part.
Course fee:
100% refund if NTUB cancels the course.
90% refund if the student cancels before June 15.
70% refund if student cancels between June 16-30.
50% refund if the student cancels after course starts, July 1, until July 3.
NO refunds for cancelation after July 3.
Eligibility & Prerequisites
This program is available to all current students currently enrolled in university undergraduate, graduate, post graduate programs.
Language requirement
The course is taught in English; therefore, students should have at least an intermediate level of English (i.e., B2 or equivalent). Students who are not from an English speaking country and not enrolled in an English-taught program should provide a copy of a recognized international language proficiency test, such as IELTS, TOEFL iBT, TOEIC, ….
- Students without a valid language proficiency document who are still interested in joining this program, should contact us on oia@ntub.edu.tw. You may be required to submit a brief video statement of interest or join a short online interview to determine language ability.
Application Process
1. Fill in your information and upload your documents using the online application form
- Before applying, please have digital copies of the following documents prepared (PDF or JPEG):
- A color copy of your valid passport information page including picture.
- A copy of your most recent school transcript (to verify student status and university affiliation).
- A recent head-shot photo.
- Students from countries that do not have English as an official language or taking programs that are not English taught should include a copy of a valid English proficiency test (e.g., IELTS, TOEFL, TOEIC).
2. After submitting the application form, follow the link to payment system to pay the application fee. Payment methods accepted:
- credit card
- international bank transfer
- domestic bank transfer (only for transfers within Taiwan)
- After NTUB OIA receives your payment and reviews your documents, we will then send a letter of acceptance or rejection to the e-mail address you supplied in the registration form.
3. After receiving your letter of acceptance, please follow the included link to the program payment system to pay the course fee to secure your spot.
4. NTUB will then notify you of receiving your payment and confirm enrolment.
5. Prepare for your visit this summer!
Register NOW
FAQS
Visa information
Passport holders of many countries have visa-exempt entry status upon arrival in Taiwan, often up to 90 days. Citizens of other countries may have shorter duration visa-exempt status or may require appyling for visa before arrival.
For applicants who require a visa, the letter of acceptance for this course will be needed when applying at your nearest Taiwan (ROC) representative office. Please plan ahead, as you may need to apply for a visa a month or more before your arrival.
Please be sure you understand the rules and regulations regarding visas before you leave your country. For further details or updated information on visa regulations, please contact the nearest ROC embassy, consulate or representative agency, or visit: https://www.boca.gov.tw/cp-149-4486-7785a-2.html
Meals
While our program includes opening and closing receptions, along with bento boxes for more distant company visits, meals are not included in the price. In Taipei, dining out or enjoying take-out is part of the local lifestyle. It’s not only affordable but also a delightful way to experience the vast array of food stands, night markets, and restaurants close by. It’s a great chance to savor the flavors and dive into Taipei’s vibrant food scene!
Course calendar
The table below is the tentative course schedule. Please note this schedule is subject to change. The finalized version will be sent out to all students in late May
Location
The course will be held at NTUB’s main campus in the heart of Taipei. The campus is only a 3-minute walk from Shandao MRT station, which is just one stop away from Taipei Main Station, the main stop for Taiwan Railway, Taipei MRT, Taoyuan Airport MRT, and Taiwan High Speed Railway in Taipei. Numerous city bus lines stop nearby campus and there is a shared bike (YouBike) station right across from the campus main gate.
Address: No.321, Sec. 1, Jinan Rd., Zhongzheng District, Taipei City
